Coastal Health District, PATHS

“Teen pregnancy takes the you out of youth. Choose responsibly.” Pro bono campaign developed for the PATHS Coalition (Promoting Awareness of Teen Health and Sexuality) and the Coastal Health District for National Teen Pregnancy Prevention Month. Campaign encourages teens to “Choose Responsibly” in an effort to educate and reduce teen pregnancy rates in coastal Georgia. Utilized teen focus groups and workshop by communications research expert Glynis Shea (Saatchi and Saatchi) to develop unique strategy. Campaign praised by Savannah Mayor, Otis Johnson, and downloaded countrywide as an educational tool for schools and clinics.

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