“Preserving the subtleties of color.”
At first glance, these fruits and vegetables appear "red." However, upon closer inspection, Pantone shows us the subtleties of red. Add print consistency to mix and you have the perfect recipe for preserving a variety of colors.
Creative, Designer, Copywriter
A close up look at red. With millions of visible colors, Pantone gives us the widest selection for consistent printing.
Magazine ad close up.
Additional ads in the campaign.
Preserves A collateral piece that plays off of the “preserving” element of the campaign. These jams are a tasty treat for art directors while supporting brand awareness and campaign integration.